Expert advice, industry insights and actionable tips to help you grow your ecommerce business.
How B Corp is Changing the Way We Shop Online
In honour of B Corp Month, we wanted to take a moment to explain what being a B Corp actually means, and frankly, why you should care.
Brain food for the development team at Shopify Unite 2022
Earlier this month some of the team were atĀ Shopify Unite. We enjoy getting out and about, learning from our peers and generally keeping up to date with trends in e-commerce...
How to find the right Shopify agency for your brand
š How to choose a Shopify web agency It can be tricky choosing a Shopify web agency. No two are the same. Plus, with so many to choose from, it...
The ultimate guide to low-impact web development
A practice that goes hand-in-hand with sustainable website design, green' or low-impact web development is a method of building online digital experiences at the lowest possible cost to the environment....
Challenging the climate crisis at the Festival of Sustainable Business
Last month, we were proud to sponsor, andĀ take part in, the 2022Ā Festival of Sustainable Business.Ā Ā We make no secret of the fact that we are a planet-first business....
What is greenwashing and how do I spot it?
What is Greenwashing? Greenwashing refers to the practice of marketing a business's products or services to the public as more beneficial or less harmful to the environment than they actually...
What Google Analytics 4 (GA4) means for your online Shopify store
In March, Google Analytics announced the inevitable. They're sunsetting theĀ Universal Analytics (UA)Ā branch of its analytics software and from July 2023, it'll be replaced with a more platform-diverse version calledĀ Google Analytics...
A deep dive into ethical and sustainable website design
What is sustainable web design? Sustainable web design is a hybrid approach that blends forward-thinking and accessible digital design principles with an environmentally-conscious ethos. Ā TheĀ Sustainable Web ManifestoĀ defines the sustainable...
An introduction to green hosting and green hosting providers
What's green hosting? Green hosting is offered by many website hosts and content delivery networks (CDNs) these days. It's a business practice which minimises or eliminates the environmental impact of...
Is my Shopify website bad for the environment?
The environmental impact of websites and hosting A 2017 study concluded that the ICT industry could account for 20% of all electricity usage and emit up to 5.5% of the...