Expert advice, industry insights and actionable tips to help you grow your e-commerce business.
We are a Certified B Corpā¢!
We are proud to be part of the 2,000 UK businesses in the B Corpā¢ community. As a natural next step for our agency, we are excited to have certified...
What is greenwashing and how do I spot it?
What is Greenwashing? Greenwashing refers to the practice of marketing a business's products or services to the public as more beneficial or less harmful to the environment than they actually...
What Google Analytics 4 (GA4) means for your online Shopify store
In March, Google Analytics announced the inevitable. They're sunsetting theĀ Universal Analytics (UA)Ā branch of its analytics software and from July 2023, it'll be replaced with a more platform-diverse version calledĀ Google Analytics...
A deep dive into ethical and sustainable website design
What is sustainable web design? Sustainable web design is a hybrid approach that blends forward-thinking and accessible digital design principles with an environmentally-conscious ethos. Ā TheĀ Sustainable Web ManifestoĀ defines the sustainable...
An introduction to green hosting and green hosting providers
What's green hosting? Green hosting is offered by many website hosts and content delivery networks (CDNs) these days. It's a business practice which minimises or eliminates the environmental impact of...
Is my Shopify website bad for the environment?
The environmental impact of websites and hosting A 2017 study concluded that the ICT industry could account for 20% of all electricity usage and emit up to 5.5% of the...
SEO for Shopify: 8 Best Practices for eCommerce Success
In this article, we will be diving into the world of search engine optimisation (SEO) and how it can be applied to your Shopify store to drive traffic and increase...
We've been named a UK Clutch Leader for the second year in a row!
As new emerging technologies pave the way for innovation, businesses, regardless of size and industry, must keep up with the latest trends. The same goes for the ever-evolving e-commerce space....
Quick ways to reduce your personal digital carbon footprint
I have a personal digital carbon footprint? Ā YES! Ā Digital media and the internet has had a hugely positive impact on the fight against climate change and reduce CO2...
How to set yourself apart as a conscious e-commerce brand
The e-commerce space is officially booming. With demand for online retail at an all time high and showing no signs of slowing. Ā Your brand's positioning helps you differentiate from...