We craft beautiful, optimised online stores and email campaigns to help you build a thriving planet-conscious presence online.

Sustainable UX Design

User Experience (UX) design is about creating digital spaces that are easy to use, accessible to all, and genuinely enjoyable to interact with. But even pixels leave a footprint. That’s why we take a sustainability-first approach, incorporating eco-conscious thinking into every step of the user journey. Our team creates sustainable UX designs by building lighter, faster-loading websites that consume less energy, reduce digital waste, and maintain high performance and impact. The result? A site that doesn’t just look great but also walks the talk of eco-consciousness, reflecting your values, supporting a greener future, and leaving a lasting impression (without the carbon footprint). 

Shopify Custom Theme Design

Your Shopify store should stand out like a sore thumb (in the best way). That’s where custom theme design comes in. At Noughts and Ones, we create Shopify themes as unique as your brand, building fully tailored designs that reflect your business’s personality while offering a smooth, intuitive experience for your customers. From custom layouts to unique features, we ensure your Shopify store is not only visually solid but also designed for performance. With years of experience delivering  custom Shopify eCommerce stores across industries, we’ve mastered a process for success, delivering high-quality, engaging online experiences that drive commercial impact. 

Email Design

A great website is a strong start, but without effective follow-up, you’re likely leaving money on the table and missing out on potential growth. Email is one of the simplest and direct ways to stay connected with your audience, and when it’s designed well, it doesn’t feel like just another thing cluttering their inbox. At Noughts and Ones, we use tried-and-tested flows tailored to each individual customer, based on how they interact with your store. Whether it’s a regular newsletter, a welcome series, or something more specific, we’ll help you keep the conversation going after someone’s left your site, and make sure they actually want to come back.

Shopify development 

We help ecommerce brands build and improve their Shopify and Shopify Plus stores with our team of experienced Shopify developers. Whether you’re looking to create something custom or working with pre-built themes, we’re here to take the guesswork out of Shopify development and create stores that run smoothly, look great, and deliver the best possible experience for your customers. Every business is unique, so we take a tailored approach to ensure your store is set up for growth. 

Platform Migration

Running an ecommerce business is stressful enough, and throw in platform migration, and you’re probably at tipping point. Lucky for you, we specialise in supporting brands through the re-platforming process, ensuring a seamless transition to Shopify or Shopify Plus. Whether you’re moving from Magento, WooCommerce, BigCommerce, or another platform, our tried and tested approach ensures that your site content, customer data, and order history remain intact. From initial discovery and data architectural analysis to exporting and importing, we’ve got every step covered, helping you get your new store up and running quickly, without missing a thing.

Shopify App integration

Integrating apps into your Shopify or Shopify Plus store doesn’t have to be as overwhelming as you might think. Whether you’re looking for advice on the best apps for your needs or have specific ones in mind, we’re here to help. We’ve assisted brands in streamlining their operations by integrating everything from inventory management tools to customer support systems, payment solutions, and marketing automation. Our team ensures the right apps are chosen to align with your business goals, taking into account your unique needs and challenges. We’ll work with you to make sure that each app is seamlessly integrated into your store, improving efficiency and enhancing your customers’ experience. 

Shopify 2.0 upgrade

Shopify 2.0 unlocks a host of powerful features that can make your store more flexible, customisable, and user-friendly. From advanced theme customisation to new app integrations and improved checkout options, we help you take full advantage of these updates. Our team ensures a smooth transition, minimising disruptions and making sure your store is ready for the future. If you’re looking to improve your store’s performance, increase conversions, and enhance the shopping experience, upgrading to Shopify 2.0 is the way to go, and we’ll be with you every step of the way.

Performance & speed improvement

Performance and speed are crucial for your Shopify or Shopify Plus store’s success, and we know just how important it is to keep things running smoothly. If your store feels sluggish or your load times are longer than they should be, it can hurt user experience, sales, and even your SEO. Search engines like Google prioritise fast-loading sites, as they provide better experiences for users. We specialise in boosting site performance by optimising everything from images and code to app integration and server settings. Our team dives deep into your store’s technical aspects to identify bottlenecks and improve load times, ensuring your customers get a fast, seamless shopping experience. Faster websites mean happier customers, higher conversion rates, and overall performance, driving more traffic and increasing sales.

Shopify markets 

As ecommerce businesses look to grow and reach new customers, expanding into new markets is a natural step many are either taking or aiming to take. Shopify Markets makes this global leap easier by providing the tools to manage multiple regions, currencies, and languages all within one platform. Whether you’re entering new countries, adjusting your pricing for different regions, or tailoring your store’s content to local preferences, we’re here to make sure everything runs smoothly. Our team ensures your Shopify Markets setup is optimised to deliver a seamless shopping experience for customers worldwide, helping you scale with ease and unlock new revenue opportunities.

Research and development

Research and development (R&D) is crucial for staying ahead in today’s competitive ecommerce landscape, and Shopify can be an essential tool in facilitating innovation. Whether you’re testing new products, exploring new markets, or refining your store’s features, R&D allows you to continually improve and evolve your business. We assist businesses by integrating Shopify’s tools and features into their R&D efforts, ensuring they can quickly adapt, track performance, and fine-tune their strategies. With the right R&D approach and the flexibility of Shopify, you can uncover new opportunities, drive growth, and develop a store that consistently meets the changing needs of your customers.

B2B on shopify 

Selling B2B on Shopify opens up exciting opportunities for ecommerce businesses looking to tap into the wholesale market, and Shopify is more than equipped to handle the unique needs of B2B operations. With features like custom pricing, volume discounts, exclusive payment terms, and tailored order management, the platform allows you to offer a professional and seamless experience for your B2B clients. We help businesses set up Shopify stores specifically designed for B2B selling, enabling bulk ordering, customer-specific catalogs, and a smooth, scalable process to meet increasing demand. With Shopify’s robust tools and our expertise, you’ll be ready to manage your B2B operations with ease and grow your business.

Growth Strategy and Conversion rate optimisation 

We know these might sound like fancy buzzwords, but they’re actually pretty crucial when it comes to mapping out the plan ahead and figuring out how we can make your website, and ultimately your business, grow. We get into the nitty-gritty of your business, taking a close look at where you are now and where you want to go. Whether it’s optimising your Shopify store, improving your conversion rate (CRO), analysing your data, or sharpening your marketing efforts, we work with you to build a strategy that actually fits your business

Data analysis and A/B Testing

Data analysis and A/B testing are essential for refining your Shopify store’s performance and ensuring it delivers the best possible results. By leveraging data insights, you can make informed decisions about everything from product offerings to website layout and customer experience. We help businesses set up robust data tracking and analytics on Shopify, allowing them to gather key insights and conduct A/B tests that reveal what truly resonates with their customers. Whether you’re testing different page designs, pricing strategies, or product variations, our approach ensures you’re always optimising for higher conversion rates and better customer satisfaction. 

Monthly strategy calls and Quarterly reporting

Monthly strategy calls and quarterly reporting are how we keep everything moving in the right direction. The monthly calls give us a chance to check in, talk through what’s working (and what’s not), and adjust plans as needed, because businesses change, and your strategy should too. Then every quarter, we zoom out with a clear, no-fluff report that shows performance, insights, and opportunities for growth. It’s all about staying aligned, proactive, and making sure your Shopify store is set up to keep performing month after month.

Account health checks and Flow optimisation

Keeping your Klaviyo account in top shape is key to driving consistent revenue through email marketing. Our account health checks are designed to spot issues before they become problems, things like outdated templates, broken automations, underperforming flows, or deliverability risks. From welcome emails and abandoned cart reminders to post-purchase and win-back sequences, we review and refine every part of your customer journey. Then we optimise your flows to improve open rates, click-throughs, and conversions.

Compliant list growth

Growing your email list is essential, but it needs to be done the right way. We focus on compliant list growth strategies that align with GDPR, CAN-SPAM, and best practices, while still delivering results. Whether it’s through engaging popups, incentivised sign-up forms, gated content, or post-purchase opt-ins, we help you attract subscribers who actually want to hear from you. We don’t just build you a bigger list, we build a better one, full of high-intent, engaged users who are more likely to convert. More quality subscribers, fewer unsubscribes, and a healthier Klaviyo account that sets your brand up for long-term success.

Campaign planning and Growth strategy

The secret to Effective email marketing is about sending the right emails, to the right people, at the right time. That’s why we offer monthly campaign planning and long-term growth strategy support. We work closely with your team to plan engaging campaigns that align with your product launches, key calendar moments, and wider marketing goals. Alongside that, we look at your Klaviyo performance data to shape a strategic roadmap: what’s working, what can be improved, and where we see growth opportunities. This includes optimising subject lines, testing content variations, and refining segmentation to increase engagement and drive conversions.

Theme customisation and Content management

Already have a Shopify store but need help refining it? We offer ongoing Shopify theme customisation and content management support to keep your store evolving with your business. Whether your current theme needs a design refresh, better UX, or small but impactful tweaks, we tailor the layout and functionality to align with your brand goals and improve site performance. We also take the hassle out of content updates, managing product listings, updating collection pages, creating blog content, and ensuring your site stays fresh, accurate, and optimised. If you’re not looking for a full rebuild but want continued hands-on support to get the most out of their existing Shopify setup, this is for you.

Bug fixing, Troubleshooting and Platform support

Even the best Shopify stores run into hiccups. So our expert team is on hand to provide proactive and on-demand bug fixing and troubleshooting services to keep your Shopify or Shopify Plus store running smoothly. Whether it's a broken checkout, glitchy navigation, app conflicts, or tracking issues, we quickly identify and resolve technical problems before they affect your sales. Alongside this, we offer hands-on Shopify platform support, guiding you through updates, third-party app integration, and general best practices. Our goal is to be your long-term partner, helping you make the most of Shopify’s ecosystem without the tech stress.

Training sessions

At the heart of what we do is making sure you feel confident running your store. Our customised Shopify training sessions are perfect for business owners, in-house teams, or anyone who wants to get the most out of the platform. Whether you're new to Shopify or making the jump to Shopify Plus, we’ll walk you through everything you need to know, from managing your products and orders to understanding your analytics and keeping your content fresh. If you’re upgrading to Shopify Plus, we’ll make sure you’re comfortable with the new features, like automation, B2B options, and managing multiple stores. After our sessions, you’ll be able to confidently handle the back-end of your site, without the fear of breaking it just by logging in. We want you to feel fully in control and ready to take charge of your store’s daily operations with ease.