We craft beautiful, optimised online stores and email campaigns to help you build a thriving planet-conscious presence online.

Our tried and tested approach ensures your online store has the best possible impact, in all the right places.

We don’t just build e-commerce stores. For us, it’s all about what’s under the hood; low-impact, super lean and strategically built stores to empower brands that care about purpose.

Bright green browser screen icon with shopping back and arrow icon

Purposeful E-commerce

We help e-commerce businesses grow without compromising the planet.

Bright green hand facing upwards with floating hexagon

Reusable components

Shopify 2.0 section components that allow our clients to create their own pages.

Platform Expertise

With a decade of Shopify and Klaviyo experience, we really know our stuff.

Total Transparency

We believe transparency is key to a successful collaboration—and we stand by it.

Bright green world surrounded by green leaves icon

AA WCAG Accessibility

The stores we build meet accessibility standards and best practices.

Bright green laptop and overlapping mobile icon

Responsive designs

Our component-led approach ensures built-in responsiveness across all devices.

Bright green four piece jigsaw icon

Lightweight framework

Our starter theme framework is built with minified, optimised code for lightning-fast page speeds.

Bright green open book icon

Detailed Documentation

We provide comprehensive content guidelines to ensure that you retain full ownership.

Best-in-class Support

We provide proactive support and growth-focused consultancy to drive your online success.

Services that help you scale

Shopify Design

Shopify Development

Growth & Optimisation

Klaviyo Marketing

E-Commerce Support

We craft custom, conversion-focused Shopify theme designs that seamlessly blend sustainability best practices with engaging user experiences.

  1. UX DESIGN

  2. CUSTOM THEME DESIGN

  3. EMAIL DESIGN

  4. EXPERIENCE STRATEGY

We build fully bespoke Shopify stores designed for scalability, sustainability, and performance—providing you with a solid foundation for growth.

  1. THEME DEVELOPMENT

  2. PLATFORM MIGRATION

  3. APP INTEGRATION

  4. SHOPIFY 2.0 UPGRADE

  5. PERFORMANCE & SPEED IMPROVEMENT

  6. SHOPIFY MARKETS

  7. RESEARCH & DEVELOPMENT

  8. B2B ON SHOPIFY

Our monthly Growth Partnership retainers offer flexible, scalable, and data-driven growth and optimisation packages to accelerate your e-commerce business.

  1. WORKSHOPS

  2. GROWTH STRATEGY

  3. CONVERSION RATE OPTIMISATION (CRO)

  4. DATA ANALYSIS

  5. A/B TESTING

  6. MONTHLY STRATEGY CALLS

  7. QUARTERLY REPORTING

Optimised email marketing is crucial for e-commerce growth. We help brands refine and enhance their email performance to drive maximum revenue.

  1. ACCOUNT HEALTH CHECKS

  2. FLOW OPTIMISATION

  3. COMPLIANT LIST GROWTH

  4. CAMPAIGN PLANNING

  5. GROWTH STRATEGY

For ad-hoc support or everyday peace of mind, we offer affordable, flexible options for e-commerce brands in need of a helping hand.

  1. THEME CUSTOMISATION

  2. BUG FIXING

  3. TROUBLESHOOTING

  4. PLATFORM SUPPORT

  5. TRAINING SESSIONS

  6. CONTENT MANAGEMENT

"Noughts & Ones' project management is fantastic with excellent, clear and timely communication. The team were so efficient!""

Alice Howells, Wiper and True

Ready to grow your Shopify store and reduce your digital footprint?

We’d love to hear your story and explore how we can work together.

Work with us

Frequently asked questions

How much does it cost to design and build a Shopify store?

The cost depends on your specific needs, including integrations and theme features. After an initial consultation, we’ll provide a tailored quote based on your project requirements. As a guideline, our design and build projects typically start from £25k.

How long does it take to design and build a Shopify store?

A design and build project typically takes between 3 to 6 months, depending on its complexity and scope of the requirements.

Will I get locked into a maintenance agreement?

The level of ongoing support and maintenance that we provide is entirely up to you! Shopify fees and app billing are set up directly in your account, so you're never tied to us. We offer flexible support and maintenance services tailored to your needs.

What kind of ongoing support do you offer?

For ambitious e-commerce brands that are looking to scale we offer monthly Growth Partnerships. For those who are looking for ad-hoc, flexible support we offer Pay As You Go blocks of resource. For brands that just require "pick up the phone" type platform support we have a number Help Desk packages.

Do you use third-party Shopify themes for your projects?

We specialise in crafting fully custom Shopify themes that are both visually stunning and built for performance. A bespoke theme gives your store a competitive edge—offering cleaner, more sustainable code, faster load times, and tailor-made features. Designed for flexibility and scalability, it’s the perfect foundation for a growing business.

Can you help migrate my existing store to Shopify?

Absolutely! We have extensive experience migrating stores from platforms like CraftCMS, Magento, and WordPress to Shopify and Shopify Plus. From data and product migration to URL redirects, we handle every detail to ensure a seamless transition. For complex migrations, we often conduct a Paid Discovery process to create a detailed project blueprint.

Can you help to integrate Shopify with my existing tools?

Yes, our team are experts in integrating Shopify with a wide range of third-party tools and apps, including CRMs, inventory systems, and accounting software.

Do you provide training on how to manage my Shopify store?

Training sessions are an essential part of our process, complemented by detailed documentation to help you confidently manage your new Shopify store. Our component-led approach ensures you have total flexibility to easily create pages, manage content and leverage Shopify’s analytics.

How do I get started with your services?

Getting started is easy! Simply contact us and we'll arrange a call to chat though all of your requirements.