Expert advice, industry insights and actionable tips to help you grow your ecommerce business.

Shopify Editions | Summer '25
Summertime means Shopify Editions Summer '25 is here, packed with over 150 enhancements for e-commerce brand growth. As a leading Shopify agency, Noughts and Ones is already deep-diving into these...

From Beauty to Fitness: 14 Big Brands Powered by Shopify
From beauty to fitness, discover 15 big-name brands using Shopify to power seamless, high-performing ecommerce, and why it works for UK businesses.

A Sustainable BFCM: Build Long-Term Growth Aligned With Your Values
Learn how to build a sustainable BFCM strategy that aligns with your brand values, drives long-term growth, and fosters deeper customer loyalty with smarter tools.

Why User Experience is the Secret Sauce for Shopify Success
Boost Shopify sales with seamless UX. Build trust, reduce friction, and improve conversions with smart design and customer-first strategies.

Digital with Intention: Turning Your Brand Values into an Ecommerce Experience
Customers connect with brands that reflect their values. Build trust, loyalty, and meaningful relationships through intentional ecommerce strategy.

Creating Personal Customer Relationships with Klaviyo
Build real customer connections with Klaviyo email marketing. Smart automation, personalisation, and strategy, helping ecommerce brands grow and thrive.

Why SEO is crucial for digital sustainability
Optimising your website for SEO isn’t just great for rankings, it also reduces carbon emissions by improving speed, structure, and overall efficiency.Â

The Importance of Effective Search for Ecommerce Stores
Your ecommerce search bar is key to boosting sales and loyalty. Discover how smart, fast search can transform browsers into buyers, and grow your store.

5 Things to find out before hiring a Shopify Agency
An effective ecommerce website is crucial for generating online sales, but a visually appealing site is just the start. Here’s what to look for…

6 ways sustainability is becoming an expectation within B2B ecommerce
Turns out, being green isn’t just a B2C thing - sustainability’s quietly making its way into the B2B eCommerce world, whether brands are ready or not…