Expert advice, industry insights and actionable tips to help you grow your ecommerce business.

Shopify Editions | Summer '25
Summertime means Shopify Editions Summer '25 is here, packed with over 150 enhancements for e-commerce brand growth. As a leading Shopify agency, Noughts and Ones is already deep-diving into these...

Why User Experience is the Secret Sauce for Shopify Success
Boost Shopify sales with seamless UX. Build trust, reduce friction, and improve conversions with smart design and customer-first strategies.

Creating Personal Customer Relationships with Klaviyo
Build real customer connections with Klaviyo email marketing. Smart automation, personalisation, and strategy, helping ecommerce brands grow and thrive.

Why SEO is crucial for digital sustainability
Optimising your website for SEO isnāt just great for rankings, it also reduces carbon emissions by improving speed, structure, and overall efficiency.Ā

What Is a Klaviyo Agency & How Can It Boost Your Email Marketing?
Whether youāre aiming to drive sales, increase customer retention, or boost brand awareness, hereās why Klaviyo email marketing is a good callā¦

How B Corp is Changing the Way We Shop Online
In honour of B Corp Month, we wanted to take a moment to explain what being a B Corp actually means, and frankly, why you should care.

Why a Custom Shopify Theme is the Key to Your Store's Success
When it comes to building a successful Shopify store, one of the first major decisions you'll need to make is whether to use a pre-designed theme or invest in a...

Sustainable e-commerce brands that are killing it right now
Conscious consumerism isn't new. I'm sure you've seen the data around consumers seeking sustainable and ethical products from brands that put purpose and planet on par with, if not above,...