And just like that, Summertime is officially here with the rollout of Shopify Editions ‘25!
Shopify’s president Harley Finkelstein recently shared a post marking 10 years since Shopify went public, but he states they are still continuing to build out the platform like it’s day one. Shopify Editions always bring this feeling to the forefront, and the Summer ‘25 Editions is no different. Touting over 150 updates to the platform, there is a lot to go through, and as an experienced shopify agency, we are already busy sinking our teeth into all the exciting new offerings!
We can’t wait to get stuck into all these new features and see how they can further strengthen our clients’ offerings, but in the meantime here’s our initial thoughts and favourites.
A new Horizon
The headline for this Edition is Shopify’s new theme system: Horizon. This showcases of a new collection of free themes built by Shopify themselves. Shopify has always strived to allow the platform available to all merchants, regardless of where in their journey they are and this new theme system will certainly help those starting out.
This feels like the natural progression from Shopify’s Dawn theme and goes one step further to give merchants more control, promising quick setup, a speedy store and some seriously impressive AI features. Yes, AI… the buzzword nobody is getting tired of hearing… right?! This AI feature allows you to generate new theme blocks in your theme editor based on prompts you provide. This will be amazing to get you started and even show proof of concepts, but it does come with a hefty warning from Shopify themselves, stating that customising or troubleshooting the AI generated code blocks is not supported by Shopify Support. There is always a concern that any AI-generated blocks could cause unforeseen errors with other aspects of your theme. But warning aside, it’s an impressive piece of tech, and Noughts and Ones are only a call away (or click) should you want to implement these AI generated blocks to best fit into your theme and brand.
New B2B Features
We always love to see B2B features getting rolled out at Shopify! This time around we’ve got some great new implementations.
Firstly, Shopify Markets is now available in B2B, giving you the flexibility to create specific catalogs, offer specific currencies, and present storefronts tailored to each market. What we’re really excited to see is the new ‘View As’ feature. This allows you to visually preview what the buyer experience is for each market you set up. Simply select a B2B market you’ve created, and you’re taken to a preview of that version of your storefront!
Shopify Functions
At Noughts and Ones, we love nothing more than some decent developer documentation! So it’s music to our ears to hear that Shopify Functions dev docs have been given some love. With many merchants still using Shopify Scripts, which will soon be completely sunset by Shopify (30th June 2026), it’s more important than ever to embrace the power of Shopify Functions, which enable you to power your storefront in the backend with custom code and implement features specifically tailored to your needs that are available out of the box.
The updated docs promise 40 new practical examples and much clearer references to get you started, which should give those who have yet to dive into the world of Shopify Functions more confidence to see what can be done.
“I live my life a quarter mile at a time…”
Those of you who have been around for the last few Shopify Editions know to expect a hidden gem inside their feature rollouts. This time around, it comes in the form of an 80s vibe racing game, which is genuinely super addictive!
Our team’s best time so far is 1:49, so try your best to beat this time here. Don’t get us wrong, we’re pretty confident that we could get a time under 1:30, but we’re far too busy catching up on all the new Shopify Features!
The Shopify Editions Summer '25 release is packed with incredible advancements. If you're an e-commerce brand looking to leverage these new features to enhance your online store, the Noughts and Ones team are here to help!