SERVICES.
Design
Development
EXPERTISE.
DTC
Multi-platform
Impact Integration
STORY.
On a mission to fight paper waste and deforestation, MOYU (pronounced "MO-JOO") harness the magic of stone paper to create reusable notebooks. It’s bold, practical sustainability, built into something you use every day.
We brought that story to life with a hybrid Webflow + Shopify build that keeps the journey smooth from inspiration to checkout. A single connected and seamless user experience.
On the Shopify side, we crafted product pages that flex with each notebook design, so every detail feels considered and unmistakably MOYU. We also integrated live impact tracking that links each product to the number of trees planted, turning “add to cart” into something with a little extra meaning. Parallax scrolling elements and thoughtful animations add depth and energy, without sacrificing performance.
MOYU's new ecommerce experience feels immersive, purpose-led, and ready to grow.
VISIT STORE
"Noughts & Ones delivered a site with unique designs based on the our needs, they led a superb project management process with punctual deliveries, professionalism and expertise."
