Find the right Shopify agency. First time.
I’m Tom, and I help Shopify brands find the right agency partners. Free, independent, and backed by a decade of running one myself. No trawling through portfolios that all look the same. Just a shortlist that genuinely fits.
Choosing an agency is harder than it should be.
There are literally hundreds of agencies. They all look the same. They all say the same things. They're all award-winning. And the decision usually comes down to who pitched best, not who's actually the right fit.
You’re probably here for one of three reasons:
You've got this far on your own
You've built something yourself but you’ve outgrown DIY, and the agency landscape is overwhelming. Everyone looks credible. No-one makes it easy to choose.Your current agency isn't working
The results aren’t there and you can't put your finger on it. Could be the agency, could be the brief, could be the setup. You need an honest, outside view before you make another expensive switch.You've outgrown your setup
The agency that got you here won’t get you there. You need something different, you just don't know what that looks like yet. And you need to find the right agency without starting from scratch.
Any of those sound familiar? That's exactly why I built this.
10 years on the inside. Now on your side.
I'm Tom. I've spent the last decade running a Shopify agency in Bristol. I've hired the teams, won the pitches, managed the clients, and navigated every growing pain that comes with building a business on Shopify.
I've delivered the workshop sessions where the big decisions are made and been the on the other end of the phone when things go sideways. I've worked with brands from craft beer to cycling, and I care about getting the details right as much as the strategy.
Over the years, I've watched too many brands struggle with the wrong agency, waste months on a bad fit, or spend money they didn't need to.
Now I'm using everything I've learned to help brands like yours skip the guesswork and find the right people to work with.
“The best agency relationships I’ve seen weren’t found through Google. They came from someone saying: I know exactly who you should talk to.”
Three steps to the right agency.
→ Understand
A structured discovery session to understand your brand, your platform, and what you're looking for in an agency. Not a procurement form. Not a questionnaire. A proper conversation about what matters most to you and what counts when choosing a partner.
→ Shortlist
I review your brief against my vetted roster of agency partners and shortlist 2-3 that genuinely fit your needs, your budget, and your working style. Not the biggest or loudest names. The right ones.
→ Introductions
I introduce you directly. You talk to them. You ask your questions. You decide. No pressure, no obligation. If you choose to work with one, I earn a standard referral fee from that partner. Every agency is on the same terms, so my recommendations are always based on genuine fit, not fee.
Why trust me to build your shortlist?
01
A decade of experience
I know how agencies actually work, price, and staff projects. I've written the proposals, managed the delivery, and navigated the scope creep. I know exactly what to look for, and what to look out for.
02
Insights you can trust
When it comes to building a strong agency partnership, client experience is everything. Anyone can review a portfolio or pitch deck, but I know what good looks like and how to spot it early.
03
Market visibility
The agency landscape changes constantly. New studios launch, teams restructure, specialists emerge. I actively track the market so my roster always reflects who's doing the best work, not just familiar names.
04
A curated roster
I know every partner personally. Their strengths, their specialisms, their culture, how they work, and where they're at their best. This isn't another directory listing site. It's a roster built on real knowledge.
Need more hands on support?
Finding the right partner starts with asking the right questions. I can work with you to define the brief, shortlist the right agencies, sit through the pitches, and help you make a confident decision. One fixed fee. No open-ended process. Includes a 30-day check-in once your new partnership is underway.
Ask me about facilitated search →
Consultancy for brands
When you need more than an introduction.
Not every problem is solved by hiring an agency.
Sometimes you need someone senior in your corner who can own the ecommerce strategy, manage your partners, and make sure investment decisions are grounded in data, not doubt.
I offer independent consulting as a Fractional Ecommerce Director. Embedded in your team, working on your terms. I can stay involved for as long as you need. Monthly, project, or ad-hoc. Your call.
→ Strategy and roadmapping
Helping you turn more visitors into buyers. Where to focus, in what order, and why. A prioritised plan tied to your commercial goals, not a wish list.
→ Agency and partner management
Getting all your vendors pulling in the same direction. Aligning briefs, reviewing output, and making sure you're getting real value from every partner relationship.
→ Audits and reporting
Keeping a clear eye on what's working and what's not. Regular performance reporting that informs your next moves, not dashboards that gather dust.
→ Tech stack optimisation
Evaluating the platforms and tools in your Shopify ecosystem. What to keep, what to replace, and what's new on the market. Facilitating implementation and migration when it's time to make a change.
→ Ongoing advisory
Direct access to me for the decisions that come up between the meetings. Slack, email, or a call. Senior-level support without the senior hire.
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"Tom is incredibly easy to work with. He explains complex technical things in a way that actually makes sense and make big projects feel manageable."
Jen, Marin Bikes
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"What we value most is Tom's knowledge of the whole Shopify ecosystem. Guiding us on apps, integrations and technical decisions with total clarity."
Sam, Urban Bar
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"Tom delivers good quality work and doesn’t make you feel like you’re being overcharged for every little thing."
Duncan, Candle Shack