Fussy

Our challenge was to create a subscription-first e-commerce experience that was natural and impactful – just like the product.

Sick of knowing the products we use to stay fresh actually stink for the planet, fussy developed a simple and natural alternative: a plastic-free, compostable case with all-natural and 100% vegan refills. It’s as beautiful to use as it is to smell.Following a phenomenal Kickstarter campaign, and armed with a wonderful brand from Two Times Elliot, our challenge was to create a subscription-first e-commerce experience that not only championed the fussy. brand, but offered a super-simple customer journey.

Bespoke Shopify Theme with Immersive Subscription Builder

To enhance functionality, we designed and built a bespoke Shopify theme with a central focus on an immersive subscription builder. This innovative feature was supported by a customer portal powered by ReCharge Pro using Theme Engine.

Structuring Products for Seamless Order Fulfilment

Navigating the tricky tech aspect, we ensured proper structuring of products to guarantee seamless order fulfilment across all systems, providing a smooth and efficient customer experience.

Immersive Design Balancing Brand Beauty and Sales

Implementing best practices for website performance, we focused on image optimization, code minification, lazy-loading of images, and loading scripts only where necessary, ensuring an optimized and efficient website operation.

Responsive Design Testing and Mobile Optimization

The tricky design bit was creating a truly immersive experience that balanced brand beauty with product sales.

Fresh Features and Functions Integrated into the Shopify Store

Some of the fresh features and functions we baked into the Shopify store;

Floating, colour-changing product
Immersive subscription builder flow
Refill bundle builder
Subscription customer portal
Fixed mobile Call To Action
On-scroll 'stop motion' style images
Plastic impact calculator

Continuous Improvement and Data-Driven Updates

Post-delivery of the main Shopify project, we actively collaborated with the client on iterations and data-driven updates to improve the customer experience.