Divine Chocolate

SERVICES.

Design
Development
Monthly Support

EXPERTISE.

DTC
Platform Migration
Subscriptions
Product Bundling

STORY.

Divine Chocolate are the originals of ethical, Fairtrade chocolate, a brand with genuine purpose at its core and a product range that speaks for itself. When we first partnered with them in 2023, the priority was straightforward: migrate from WordPress and WooCommerce onto Shopify quickly and cleanly using a third-party theme, giving the team a stable platform to build from.

Once that foundation was in place, we came back to do the job properly. We designed and built a fully custom Shopify store as part of a wider brand refresh, with a feature set that matches the ambition of the brand. Custom product bundling and subscriptions open up new ways to buy, while dynamically themed product pages shift colour palette based on the selected product, a detail that brings the range to life and makes browsing feel as considered as the chocolate itself.

The numbers back it up. Divine saw a 123% increase in January sales year-over-year and a 25% rise compared to December, a remarkable result in a category where post-Christmas dips are the norm.