Expert advice, industry insights and actionable tips to help you grow your ecommerce business.

Big Sale neon sign for Ecommerce brands Black Friday sales
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How to Take a More Sustainable Approach to Black Friday (Without Losing Sales)

Black Friday doesn’t have to cost the planet. Learn how to sell with purpose, not panic, and turn sales season into a win for both profit and sustainability.

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Shopify Editions Winter 2024: What's new?

Shopify Editions Winter 2024: What's new?

Today saw the next instalment of Shopify’s biannual editions updates: Winter Editions 2024.Ā  Ā  Shopify EditionsĀ represents the features developments that Shopify is introducing in order to support the entire e-commerce...

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Meet the merchant: Maeving

Meet the merchant: Maeving

Will & Seb are the two founders ofĀ Maeving, who specialise in British electric motorcycles with removable batteries that you can charge from any plug socket. Ā  We've been working in...

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The Benefits of Product Subscriptions for Shopify Stores

The Benefits of Product Subscriptions for Shopify Stores

šŸ¤” What are Product Subscriptions? Product subscriptions on ecommerce stores refers to a payment model that allows customers to sign up for a recurring payment plan to receive products on...

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How to Properly Test the Speed of your Shopify Store

How to Properly Test the Speed of your Shopify Store

Why is website speed important? As with all forms of digital marketing, website design and development is an ongoing battle of ensuring that your online presence is stronger than your...

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How do different types of disabilities affect website users?

How do different types of disabilities affect website users?

AĀ 2011 study by the World Health OrganisationĀ found that roughly one billion people (15% of the world's population at the time) are registered as living with at least one form of...

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Winning at Black Friday for small e-commerce brands

Winning at Black Friday for small e-commerce brands

If you live in the western world and shop online, chances are, you’ve heard of Black Friday. It falls the day after Thanksgiving (28 November this year) and pinpoints the...

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The ultimate guide to low-impact web development

The ultimate guide to low-impact web development

A practice that goes hand-in-hand with sustainable website design, green' or low-impact web development is a method of building online digital experiences at the lowest possible cost to the environment....

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What Google Analytics 4 (GA4) means for your online Shopify store

What Google Analytics 4 (GA4) means for your online Shopify store

In March, Google Analytics announced the inevitable. They're sunsetting theĀ Universal Analytics (UA)Ā branch of its analytics software and from July 2023, it'll be replaced with a more platform-diverse version calledĀ Google Analytics...

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A deep dive into ethical and sustainable website design

A deep dive into ethical and sustainable website design

What is sustainable web design? Sustainable web design is a hybrid approach that blends forward-thinking and accessible digital design principles with an environmentally-conscious ethos. Ā  TheĀ Sustainable Web ManifestoĀ defines the sustainable...

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