Expert advice, industry insights and actionable tips to help you grow your ecommerce business.

Shopify Editions | Summer '25
Summertime means Shopify Editions Summer '25 is here, packed with over 150 enhancements for e-commerce brand growth. As a leading Shopify agency, Noughts and Ones is already deep-diving into these...

Meet the merchant: Maeving
Will & Seb are the two founders ofĀ Maeving, who specialise in British electric motorcycles with removable batteries that you can charge from any plug socket. Ā We've been working in...

The Benefits of Product Subscriptions for Shopify Stores
š¤ What are Product Subscriptions? Product subscriptions on ecommerce stores refers to a payment model that allows customers to sign up for a recurring payment plan to receive products on...

How to Properly Test the Speed of your Shopify Store
Why is website speed important? As with all forms of digital marketing, website design and development is an ongoing battle of ensuring that your online presence is stronger than your...

How do different types of disabilities affect website users?
AĀ 2011 study by the World Health OrganisationĀ found that roughly one billion people (15% of the world's population at the time) are registered as living with at least one form of...

Winning at Black Friday for small e-commerce brands
If you live in the western world and shop online, chances are, youāve heard of Black Friday. It falls the day after Thanksgiving (28 November this year) and pinpoints the...

The ultimate guide to low-impact web development
A practice that goes hand-in-hand with sustainable website design, green' or low-impact web development is a method of building online digital experiences at the lowest possible cost to the environment....

What Google Analytics 4 (GA4) means for your online Shopify store
In March, Google Analytics announced the inevitable. They're sunsetting theĀ Universal Analytics (UA)Ā branch of its analytics software and from July 2023, it'll be replaced with a more platform-diverse version calledĀ Google Analytics...

A deep dive into ethical and sustainable website design
What is sustainable web design? Sustainable web design is a hybrid approach that blends forward-thinking and accessible digital design principles with an environmentally-conscious ethos. Ā TheĀ Sustainable Web ManifestoĀ defines the sustainable...

An introduction to green hosting and green hosting providers
What's green hosting? Green hosting is offered by many website hosts and content delivery networks (CDNs) these days. It's a business practice which minimises or eliminates the environmental impact of...