Expert advice, industry insights and actionable tips to help you grow your e-commerce business.
We are a Certified B Corpā¢!
We are proud to be part of the 2,000 UK businesses in the B Corpā¢ community. As a natural next step for our agency, we are excited to have certified...
The ultimate guide to low-impact web development
A practice that goes hand-in-hand with sustainable website design, green' or low-impact web development is a method of building online digital experiences at the lowest possible cost to the environment....
What Google Analytics 4 (GA4) means for your online Shopify store
In March, Google Analytics announced the inevitable. They're sunsetting theĀ Universal Analytics (UA)Ā branch of its analytics software and from July 2023, it'll be replaced with a more platform-diverse version calledĀ Google Analytics...
A deep dive into ethical and sustainable website design
What is sustainable web design? Sustainable web design is a hybrid approach that blends forward-thinking and accessible digital design principles with an environmentally-conscious ethos. Ā TheĀ Sustainable Web ManifestoĀ defines the sustainable...
An introduction to green hosting and green hosting providers
What's green hosting? Green hosting is offered by many website hosts and content delivery networks (CDNs) these days. It's a business practice which minimises or eliminates the environmental impact of...
Is my Shopify website bad for the environment?
The environmental impact of websites and hosting A 2017 study concluded that the ICT industry could account for 20% of all electricity usage and emit up to 5.5% of the...
SEO for Shopify: 8 Best Practices for eCommerce Success
In this article, we will be diving into the world of search engine optimisation (SEO) and how it can be applied to your Shopify store to drive traffic and increase...
How to set yourself apart as a conscious e-commerce brand
The e-commerce space is officially booming. With demand for online retail at an all time high and showing no signs of slowing. Ā Your brand's positioning helps you differentiate from...