Nicola Harding

Created a series of unique style tiles that enabled us to explore three different potential routes of evolving the visual language and aesthetic of the Nicola Harding & Co brand. Worked with the client to refine a website sitemap that would best enable customers to learn more about the client's business, services and range of unique interior design products. Created a series of full-page wireframes for both desktop and mobile devices that enabled us to plan and test the most efficient approaches to user journey and experience across the site. Using the website sitemap, wireframes and style tiles as a single source of truth, we then created a series of high-fidelity page designs that highlighted the company’s expertise, craftsmanship, and unique furniture offerings, enabling the client to more effectively communicate with its target audience. 

We developed the website using a modular approach with a strict focus on code reusability and maintainability. Employed techniques such as code modification and image optimisation while following industry best practices for performance optimisation to ensure fast loading times and smooth user experience.

We also worked closely with the client to understand their SEO goals and implemented various technical strategies to improve website visibility in SERPs (Search Engine Results Pages) and provided tailored solutions and workarounds to address specific elements that required non-default functionality within the Shopify platform.

We implemented custom features to enhance the customer experience and facilitate efficient product browsing and purchasing.