Half Hitch Gin

Half Hitch Gin

Born out of a vision to unearth and reinvigorate Camden Lock’s former gin glory.

The Background


Half Hitch© Gin takes a unique choice of botanicals, heritage craft and innovative production techniques to create a gin that stands alone in both appearance and taste.

Handmade in the former warehouse vaults of Camden Lock with the botanical flavours of black tea, bergamot, wood, hay and pepper Half Hitch© Gin is steeped in Camden’s rich history of trade.

Having completed a rebrand with JKRGlobal, the London distillery needed a web development partner that could build a sophisticated, sleek and streamlined Squarespace website that perfectly reflected their newly reimagined identity.

Crafting a website that pushed the boundaries of what's possible on a templated system.

The Work


Equipped with initial design concepts delivered by the team at JKRGlobal, we mapped out the functionality and layout requirements before developing the new website using taking one of Squarespace’s templates (Fulton) as the core framework.

As well as rebuilding the template, implementing on-site SEO and setting up the online store - we custom coded a number of bespoke functions including a full bleed cocktail gallery, an ‘age-gate’ landing page and page aggregated social media feed(s).

The end result was a website that is a perfect extension of their brand identity, messaging and stunning products.

MainNoughts & Ones