Working with an entirely new brand in place, we designed and built a new custom Shopify store with a subscription-first user experience and an integrated B2B sub-brand.
With roots firmly in the fight for access, inclusivity, and education, Grace & Green are a world-leading B Corp that create sustainable period products and believe in making dignity during menstruation a universal right. Zero waste reusables, consciously crafted tampons, pads, and liners, all with organic materials for the health of both your body and our planet. The brand identity was delivered by Salt & Sister Studio and packaging by Two Times Elliot.
What we did.
With new brand guidelines in hand, we set about designing a bespoke Shopify store driven by reusable content sections that were built into our “Super-ECO” starter theme. Our goal was to strike the balance between environmental impact, high-performance e-commerce and stunning design. As a brand on a mission to ensure all workplaces and public spaces provide free period care and education, Period Dignity is a movement supporting organisations to support their people, students, staff, and members. We built a secondary “microsite” within the main Grace & Green store, specifically to accommodate the Period Dignity user journey.
Key features
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Automated sustainability counter (single-use plastic prevention)
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B2B branded “microsite”
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Fixed-on-scroll purchase bar on Product pages
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Product subscriptions via Recharge
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Integrated product reviews via Reviews.io
Results.
Since launching in April 2024, Grace & Green has continued to grow online with consistently above average performance across key e-commerce metrics. Our component-led approach to Shopify store development has empowered their internal team far beyond the constraints of their old Wordpress website.
We are proud to continue to work with Grace & Green to support and grow their Shopify store as part of a Growth Partnership retainer.
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