Bone Idol

Bone Idol

Custom Shopify development

The Brief


Bone Idol design and make luxury breed-specific apparel, leatherwear and adornments for style-conscious dog owners. Founded by passionate dog-lover Jane, Bone Idol products reflect the belief that dogs deserve the best in everything.

We were approached by our awesome creative agency partner, Wolfegang, to help get Bone Idol online by building a beautiful custom Shopify store. The new Bone Idol site needed to truly reflect the passion, detail and craftsmanship that is at the heart of every product.

Creative collaboration, exactly as it should be.

The Work


Having previously worked with Wolfegang on a number of projects, we were really pleased to be brought in to the design process at an early stage, allowing us to fulfil a truly creative development role. Using our Shopify expertise, we were able to help guide site design and strategic elements (customer journey & user experience) with development-focused solutions.

With finalised designs, we set to work crafting a custom Shopify theme using Slate before building out the site content and setting up dynamic content to bring the website to life. As well as the custom theme, we developed a number of bespoke features such as the ‘measuring guide’ pop up and multi-profile (humans and dogs!) custom account functionality.

MainNoughts & Ones